Mobile and Location-Based Ad Optimization

A key set of functionality provided by the Mobile Advertising Solution are powerful capabilities to select and deliver the appropriate ad based on a variety of criteria and rules. Ads can be selected and delivered in real time based on cookie values, browser settings, device type, and device capabilities to maximize the targeting and effectiveness of each ad.

Some ads have the ability to be dynamically tailored based on the criteria that are detected, including the user’s mobile geolocation data. For example, an ad can be dynamically configured with different text, images, backgrounds, clickthroughs, etc.

The Mobile Advertising Solution can determine the specific device type and capabilities of the device among the thousands of mobile device types and hundreds of different capabilities. Click here for more information about Mobile Device and Capabilities Detection.

Mirror Image can also determine the user’s mobile geolocation data in real-time, including latitude, longitude, altitude, heading, and speed, and can graphically map the geolocation results or use the data to perform sophisticated location based targeting. For information about Mobile Geolocation, click here.

Coupling these features with the Mirror Image Edge Computing Framework, customers can manage their complex logic and create sophisticated and optimized solutions. Click here for more information about the Edge Computing Framework.

For more information on Mirror Image’s Mobile and Location-Based Ad Optimization, please email sales@mirror-image.com, or call toll-free 1-800-353-2923 or +1-781-376-1100 from outside the United States.

U.S. Patent Numbers 6,915,329, 6,581,090, 7,739,400, 5,991,809, 6,370,580, and 6,480,893