Mobile Device Response Customization

For many applications, a single generic mobile advertisement or website is created and maintained, and the request response is customized in real time for the specific device type and capabilities of the device making each request. This is a common design pattern, used in order to avoid creating and maintaining a large number of mobile sites or advertisements.

Click here for details on how Mirror Image determines a specific device type and capabilities of the device.

The Mobile Advertising Solution provides flexible capabilities to programmatically include the appropriate JavaScript in the response and select specific content in real time based on the capabilities and limitations of the actual device detected. As a result, the experience is programmatically adjusted for each visitor, maximizing conversions, and any logic or actions associated with an ad can match the capabilities of each mobile phone’s capabilities. For example, the response delivered to enable click-to-mobile web, click-to-call, click-to-video, click-to-SMS, click-to-map, click-to-locate, click-to-buy, and click-to-storyboard (transition to a subsequent interstitial ad) are all dependent on the capabilities of the device.

For more information on Mirror Image’s Mobile Response Customization, please email sales@mirror-image.com, or call toll-free 1-800-353-2923 or +1-781-376-1100 from outside the United States.

U.S. Patent Numbers 6,915,329, 6,581,090, 7,739,400, 5,991,809, 6,370,580, and 6,480,893