Edge Computing for Interactive Advertising Agencies
Leading agencies around the world depend on Mirror Image’s real-time edge computing capabilities to power their technology platforms, and their data and measurement initiatives.
Agencies also rely on Mirror Image to rapidly deliver customized, innovative features to support their client engagements in a highly cost-effective manner, including mobile device support, geo-location and reverse geocoding logic, opt-out support, IAB whitelist/blacklist detection, and many more.
We combine our powerful functional capabilities with a massive, worldwide infrastructure network that guarantees exceptional performance, scalability and availability for our customers.
Technology Platforms and Agency Trading Desks
Mirror Image is working with leading agencies worldwide to help power and scale their technology platform initiatives. Mirror Image’s edge computing services provide the enabling technology to enable agencies to unify reporting and analytics across multiple channels and relationships, and to provide increased transparency into audience segments, reach, frequency, performance, and ultimately return on advertising spend. Some key solution areas for interactive agencies include:
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Pixel tracking and cookie manipulation
Our infrastructure provides an ideal Solutions-as-a-Service platform to make it easy and cost effective for you to pixel your partners’ websites to support your data initiatives, and to read and set cookies to support highly customized targeting logic. Our massive, worldwide, real time infrastructure ensures that you never have capacity issues that will create latency problems, so that you can focus on your clients while we focus on infrastructure.
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Unified reporting and analytics
With Mirror Image, agencies are able to leverage a unified set of data across their multiple channels and campaigns, providing their clients with more holistic and accurate analytics for determining total return on advertising spend.
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Ad delivery verification and “full funnel” attribution
Agencies use our technology to give their clients better transparency into placements, pricing, why buys happened or did not happen, and so on, creating value and differentiation for their services. In addition, agencies use our service to perform “full funnel” attribution, rather than last-click attribution, to provide advertisers with measureable understanding of the impact of all of their advertising spend, not just the ads that generate conversions.
Client Engagements
Agencies rely on Mirror Image to accelerate and deliver new features for client engagements, shortening their development cycles and extending their competitive differentiation. Some examples include:
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Mobile device detection and customization
Our network programmatically detects any device type and its corresponding capabilities from a library of thousands of devices. Services including screen size optimization, support for specific media formats, and full logic capabilities to customize the response for each request based on the device and capabilities can be automatically performed in real-time.
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Geolocation
Our powerful geo-location capabilities provide you with the ability to identify and segment visitors based on country, state, city, zip code, DMA code, area code, domain name, latitude/longitude, and many other demographic parameters. Our extensive logic capabilities enable you to programmatically target each visitor based on any geo-location attributes, for example, to determine the nearest location from a set of locations, or to select or customize content corresponding to a specific DMA code based on the user’s location.
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IAB whitelist / blacklist detection
Our robot detection capabilities programmatically determine whether a request is originating from a user or a robot by validating against the IAB whitelist and blacklist data. We can subsequently control the actions based on the result, for example to block the request, or write the log file entries accordingly, all in real time.
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Customized reporting and analytics, including ad delivery verification and “full funnel” attribution
As part of client engagements, agencies are able to provide better transparency into placements, pricing, why buys happened or did not happen, and so on, creating value and differentiation for their services. In addition, agencies use our edge computing service to perform “full funnel” attribution - rather than last-click attribution - providing advertisers with a measureable understanding of the impact of all of their advertising spend, not just the ads that generate conversions.