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Mirror Image Internet Makes Video to the iPhone and Mobile Platforms Accessible for All Content Owners

TrueFire TV Taps Mirror Image for Multi-Protocol Streaming To the iPhone from a Single Media Source

Tewksbury, MA, September 9, 2009 - Mirror Image® Internet, a leading provider of content delivery solutions powered by a patented global network, today announced its ability to stream VOD or live H.264 media to the Apple iPhoneTM - without the need for any complex or custom configuration. The only CDN to combine multi-protocol streaming capabilities from a single media source, Mirror Image allows content owners to stream H.264 video straight to any Apple iPhone or iPodTM touch with OS 3.0. 

“Content owners can no longer afford to back burner their entrance into the mobile space; content delivery to a variety of devices including the iPhone is now a must-have for truly successful multiplatform campaigns,” said James Hart, VP of Sales for Mirror Image Internet. “With multi-protocol streaming, businesses can leverage their existing investment in Web content and repackage video for iPhone delivery with a single media file; no need for special processing, costly custom builds or multiple file storage. Mobile video delivery to any device really can be as simple as point, stream and deliver and that’s something you’re not getting from the competition.” 

The Mirror Image multi-protocol streaming service works with a broad range of standard H.264 encoders or file content. Users don’t need to employ specialized encoders or specially pre-formatted content for iPhone consumption. Unlike competitive solutions, the service leverages Wowza Media Systems®, Wowza Media Server® 2 Advanced technology to process and stream content over HTTP to iPhone, as well as over other protocols to mobile devices and desktop clients like Flash. This capability enables businesses to streamline and simplify encoding workflows and eliminate the burden of storing and managing files in multiple client-specific formats.

TrueFire TV, an Internet TV broadcast network comprised of 12 musician-centric Internet TV stations, is currently delivering video streams to the Apple iPhone via Mirror Image’s multi-protocol streaming service, enabled by Wowza Media Server 2 Advanced technology.

“TrueFire is excited to offer our broadcast programming to iPhone users and providing them with a fantastic viewing experience,” said Brad Wendkos, CEO at TrueFire. “Utilizing Mirror Image’s streaming services to deliver our music lessons to the iPhone is an affordable and viable way for us to maximize our investment in digital content.”

About TrueFire
Since 1991, TrueFire and its faculty of 450+ top artists and educators have produced thousands of interactive music lessons for blues, rock, jazz, country and popular music. Professionals, instructors and players tap into TrueFire courses to hone their musical skills.

TrueFire TV is an Internet TV broadcast network comprised of 12 musician-centric Internet TV stations, which broadcast music instruction, performances, interviews, gear demos and other music-centric content to enthusiasts the world over.

For more information about TrueFire, TrueFire TV or TrueFire Studios, please visit www.truefire.com; www.truefire.tv; www.truefirestudios.com or email info@truefire.com.

About Mirror Image Internet
Mirror Image® Internet
, Inc. combines a patented global network with results-driven content delivery solutions to help customers deploy, monitor and refine online strategies. The company’s track record of success has given leading retailers, advertisers, media companies and enterprises the control they need to maximize assets and reduce costs while enhancing the visitor experience.

Recognized by Internet Retailer magazine as the 2009 Vendor Leader in the Content Delivery Network Category for the third consecutive year, and a 2008 finalist in the Streaming Media magazine Readers’ Choice Awards in the Global Content Network Delivery category Mirror Image is a U.S.-based company incorporated in Delaware and headquartered in Tewksbury, Mass. Mirror Image was founded in 1997. For additional information, please visit www.mirror-image.com or call +1 866 374 4113.