Mirror Image Internet Announces Best Practices for Making the Most of Digital Content in a Down Economy
CDN Leader Offers Insight on How Companies Can Increase Customer Impressions with
On-demand, Live Streaming and Dynamic Digital Media
TEWKSBURY, Mass.– April 6, 2009 –Mirror Image® Internet, a leading provider of content delivery solutions powered by a patented global network, today announced a set of best practices for companies aiming to increase the impact of their digital content. In today’s uncertain economy, companies are looking to maximize the value of every customer touch point, none of which is more important than the Web. No matter what the sector–retail, news, media, advertising, government–seeking effective ways to engage new online visitors and retain loyal customers is a top priority. Realizing that in a shrinking marketplace companies are scrutinizing their sites with a critical eye and evaluating the ROI of every aspect of its web presence, Mirror Image offers important considerations for any size business.
Don’t go cold turkey- Dynamic sites will succeed
When marketing budgets tighten it is natural for any company to immediately pull back, only investing in what is absolutely necessary. All too often it is assumed that websites, once up, run themselves, or that to keep a site fresh, significant infrastructure and operational costs are required. In fact, the biggest mistake a company can make is letting their site go stagnant. With relatively little investment and support from the right content delivery partner one of an organization’s top priorities should be to keep web properties as dynamic and fluid as possible, utilizing a combination of on-demand, streaming, and digital media technologies.
Video is not just nice to have, it is a MUST have
Any website is a candidate for streaming or on-demand video; and often this can be one of the most effective ways to communicate with valued customers. Today’s content delivery networks provide new levels of bandwidth and infrastructure support to enable any company to take advantage of rich media. Whether a site is just getting off the ground or is in need of a fresh look; whether it’s focused on delivering news, advertising or marketing material, don’t underestimate the value of engaging video content.
Seek ways to monetize content
While the concept of monetizing digital video content on your site is attractive, more than likely you’re one of many companies that struggle when it comes to implementation. Particularly in a tough economy, companies plan only as far as increasing site traffic; once that’s achieved mission accomplished. But the fact is once a business has successfully attracted more visitors to its site with richer and more engaging content, there is an opportunity to increase ROI even further by leveraging that content with advertising and other revenue boosting strategies. Bottom line: don’t stop once traffic numbers are up. Ask your CDN about taking your content to the next level.
Apply content strategies for the future – the tide will turn
The decisions companies make about their website now–as they weather difficult economic conditions–will also be important once the tide has turned. Companies should evaluate content strategies both for the short and long term and make sure to plan for how a delivery platform will support varying levels of traffic over time. It is also important to think about how the delivery strategy will evolve as new content is brought online. A content strategy may be conservative now, but organizations will want (and need) the ability to turn bandwidth up and down. In the end, make sure any content delivery platform is able to support your business for the long haul.
For more information on Mirror Image Internet’s best content delivery practices, visit www.mirror-image.com
About Mirror Image Internet
Mirror Image® Internet, Inc. combines a patented global network with results-driven content delivery solutions to help customers deploy, monitor and refine online strategies. The company’s track record of success has given leading retailers, advertisers, media companies and enterprises the control they need to maximize assets and reduce costs while enhancing the visitor experience.
Recognized by Internet Retailer magazine as the 2008 Vendor Leader in the Content Delivery Network Category, and a 2008 finalist in the Streaming Media magazine Readers’ Choice Awards in the Global Content Network Delivery category Mirror Image is a U.S.-based company incorporated in Delaware and headquartered in Tewksbury, Mass. Mirror Image was founded in 1997. For additional information, please visit www.mirror-image.com or call +1 866 374 4113.