Capitol Broadcasting Company Relies on
Mirror Image Internet to Provide Streaming and
On-Demand Video to Popular Local News, Weather and Sports Sites
Raleigh Metro’s WRAL.com Extends Partnership with Mirror Image to Support Spikes Around NCAA Basketball Tournament
TEWKSBURY, Mass.– March 25, 2009 - Mirror Image® Internet, a leading provider of content delivery solutions powered by a patented global network, today announced that Capitol Broadcasting Company (CBC) New Media has selected Mirror Image’s Live Streaming, Flash Stream VOD Proxy and Global Content Caching solutions for its portfolio of web properties serving the Raleigh, NC metro area, including WRAL.com, the group’s regional news site. Delivering both live video streams of local newscasts and special reports as well as on demand clips from the area’s extensive sports scene, WRAL.com is now able to offer a more dynamic website to regional residents looking for news, weather and sports in real time.
WRAL.com is the most visited local news Web site in the Triangle and is one of the most popular Web sites in Central and Eastern North Carolina. The site logs more than 2.5 million visitors per month and more than 80 million page views. Launched in 1996 as WRAL OnLine, the site was one of the first TV Web sites in the country and the first robust news and information site in North Carolina. Since then, the site has become an Internet favorite and homepage for many because of its frequent daily updates, breaking news reports, Doppler5000 radar images, and focus on local news and sports.
Mirror Image's Live Streaming, Flash Stream VOD Proxy, and Global Content Caching solutions leverage the company’s global Content Access Point® (CAP) network to reliably deliver streaming and on-demand media content to users, regardless of location or Web traffic fluctuations.
With both the streaming and caching solutions, CBC’s WRAL.com has been able to continue as a leading player in local news programming, supplementing its live television newscasts with real-time video reports and information via the web including Doppler radar, post-game press conferences as well as live streaming of breaking news. In addition, both WRAL.com and CBC’s sports site, www.wralsportsfan.com, anticipate increased traffic spikes during the NCAA basketball tournament, with fans following local ACC teams over the next few weeks, and are confident Mirror Image’s support will enable the sites to manage traffic seamlessly.
“Our sites are supporting more video than ever before as viewers continue to seek on-demand coverage of news, weather and sports throughout the day,” said Jason Priebe, Director of Technology for CBC New Media. “Since implementing Mirror Image’s video streaming solution in 2006 and content caching technology at the end of last year, we have added a new layer of assurance that our servers can handle whatever traffic spikes our sites, including WRAL.com, encounter on a daily basis. Whether it’s supporting radar streams during weather events, or making sure one of the country’s liveliest sports markets has access to on-demand coverage throughout the season, Mirror Image gives us the flexibility to bring viewers exactly what they want, when they want in real time.”
“As one of the leading regional news and media companies in the country, CBC New Media really understands the value of streaming and on-demand video content to drive viewership and loyalty,” said Jim Hart, Vice President of Sales and Marketing for Mirror Image Internet. “We feel the reliability our technology provides gives CBC a great opportunity to expand and evolve their site on the fly, keeping them competitive in the fast-paced world of 24/7 news coverage.”
About Capitol Broadcasting Company
Capitol Broadcasting Company, Inc. is a diversified communications company which owns and/or operates WRAL-TV, WRAL Digital, WRAL-FM, WRAL-HD2, WCMC-FM, Microspace, the North Carolina News Network, CBC New Media Group and Wolfpack Sports Marketing in Raleigh, NC; WJZY-TV and WMYT-TV in Charlotte, NC; WILM-TV in Wilmington, NC; WRAZ-TV and The Durham Bulls in Durham, NC; and real estate interests including the American Tobacco Project and Diamond View office building in Durham, NC.
About Mirror Image Internet
Mirror Image® Internet, Inc. combines a patented global network with results-driven content delivery solutions to help customers deploy, monitor and refine online strategies. The company’s track record of success has given leading retailers, advertisers, media companies and enterprises the control they need to maximize assets and reduce costs while enhancing the visitor experience.
Recognized by Internet Retailer magazine as the 2008 Vendor Leader in the Content Delivery Network Category, and a 2008 finalist in the Streaming Media magazine Readers’ Choice Awards in the Global Content Network Delivery category Mirror Image is a U.S.-based company incorporated in Delaware and headquartered in Tewksbury, Mass. Mirror Image was founded in 1997. For additional information, please visit www.mirror-image.com or call +1 866 374 4113.