Articles 2012
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3/16/2012 - Mobile second-screen experiences will be star player in March Madness marketing - Mobile Marketer
"Mobile marketing is beginning to play a bigger role in major sports events such as this year’s Super Bowl, where brands such as Pepsi and Bud Light had well-executed mobile campaigns. Many brands offered second-screen experiences and engaged football fans who had their mobile devices on-hand during the game, a strategy that is likely to be repeated for the 2012 NCAA Division I Men's Basketball Tournament, also known as March Madness."
3/14/2012 - Get Mad This March: But Not At The Live Coverage - Business2Community
"You’re the self-proclaimed biggest Duke fan and March Madness is in full swing. It’s overtime in the qualifying game for the Final Four and you’re traveling so you’ve tuned in online. The final shot is taken at the buzzer and – oh no – the online network you’re watching can’t handle the traffic and the video needs to buffer."
3/12/2012 - March Madness: Another chance for brands to personalize content - BizReport
"This year the March Madness tournament - or at least the advertising - may be all about personalization. Here's how to take advantage."
2/21/2012 - Mirror Image Solution Combines Multiscreen Live and On-Demand Video, Targeting, Authorization - Interactive TV Today
"Mirror Image Internet has unveiled a solution that it says combines streaming and edge-computing capabilities in order to dynamically create and stream highly targeted content and playlists, and enforce custom rules-based policy for live and on-demand video. "The Targeting and Authorization Suite for Live and On-Demand Video is the industry's only solution that can stream live and on-demand video to any device, including laptops, desktops, mobile phones, tablets, game consoles and set-top boxes via any protocol including: RTSP, RTMP, RTP/UDP, Apple HLS, IIS Smooth Streaming and Adobe HS," the company states in its press materials."
2/16/2012 - Mirror Image Internet Combines Key Video Streaming and Edge Computing Capabilities for Targeting and Authorizing Live and On-Demand Video - AV Systems Magazine
"Mirror Image® Internet, a leading provider of edge computing, streaming and content delivery solutions powered by a patented global network, today announced a new service that combines streaming and edge computing capabilities to dynamically create and stream highly-targeted content and playlists, and enforce custom rules-based policy for live and on-demand video."
2/15/2012 - Making the Most of Today's Connected World - GoMo News
"A major shift is occurring in the way consumers view content. No longer are we limited to watching our favorite shows or actors on the big screen or on our living room couches. Instead, we’re watching it from our laptops and desktops in any room we choose, or on the train, in the car or at the park via our mobile devices."
2/14/2012 - Mirror Image Internet Unveils a “Serve All-Devices and All-Protocols” Solution - CDN-Advisor.com
"This Tuesday (on February 14, 2012), Mirror Image Internet, one of the leading providers of edge computing, content delivery networks and content streaming solutions, announced that launch of its new service named Targeting and Authorization Suite for Live and On-Demand Video."
2/14/2012 - Mirror Image Internet Combines Key Video Streaming and Edge Computing Capabilities for Targeting and Authorizing Live and On-Demand Video - Yahoo! Finance
"Mirror Image® Internet, a leading provider of edge computing, streaming and content delivery solutions powered by a patented global network, today announced a new service that combines streaming and edge computing capabilities to dynamically create and stream highly-targeted content and playlists, and enforce custom rules-based policy for live and on-demand video."
2/7/2012 - Verizon, Redbox partnership will broaden market for mobile video - Mobile Marketer
"People are making the move to video streaming and they are watching it on their mobile devices,” said Martin Hayward, director of marketing for Mirror Image Internet, Tewksbury, MA. “Especially on mass transit, it is a convenient way to watch mobile content while they are on the go."
2/2/2012 - More Mobile-Friendly Ads for Super Bowl Sunday - 1to1 Media
"Madonna's Super Bowl half-time show won't be the only attention grabber this Sunday. Mobile ads and location-based services will play an important role in this year's Super Bowl as companies include them in their marketing strategy in a bid to reach more customers and transform a moving image into a sale."
2/1/2012 - This Year's Super Bowl MVP? Mobile Ads - 5 Trends We'll See This Sunday - Business2Community
"Whether you’re rooting for Patriots or Giants this Sunday, we’re all rooting for one thing together – great commercials. This year marks a game-changer for advertisers, though, as we’ll anxiously await for final statistics of how many people tuned in online to NFL.com’s live-stream from their desktops and mobile devices."
1/17/2012 - How to deliver one message to multiple platforms - Mobile Marketer (page 37)
"New mobile devices hit the market rapidly over the past year, with more than 120 smartphones launched from April 2010 to March 2011 alone."
1/9/2012 - Mobile during Super Bowl XLVI: Benched or in the game? - Mobile Marketer
"Will users who have access to a television tune into the Super Bowl with a mobile device? Probably not. However, anyone traveling by train, bus or car, who does not have access to a TV during the game may tune in,” said Martin Hayward, director of marketing, Mirror Image Internet, Boston."