Articles 2010

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7/8/2010 - Deliver online but don't slow down the user experience - DMNews
"It's no secret that online marketing has become not only a numbers game but a race as well. Whether browsing an e-commerce site or calling up live or recorded video, consumers crave information in real-time and have little patience for slow web pages, interruptions or off-target marketing as they browse any brand's site. Most marketers responded to the needs of today's always-connected customers by incorporating social media and other types of dynamic content into their sites to keep audiences engaged. "

7/7/2010 - Marketers, Beware the Hype of the iPad - 1to1 Marketing
"With more than three million units sold over the course of just 80 days, the iPad continues to change the game for those in the marketing and mobile spaces alike. Amid the excitement and Apple's soaring sales, questions have started swirling around marketers' abilities to capitalize on this hot new device – and the ways in which they can interact with potential customers better."

6/10/2010 - Five reasons retailers should look to mobile video - RetailCustomerExperience.com
"As retail marketers move toward more interactive campaigns to sell products, they should be considering mobile video, a market that is rapidly growing. Here are the top five reasons why mobile video is one of the best options for retail marketing."

4/9/2010 - Need precedes the deed of moving to the cloud - Federal Computer Week
"During most of the year, the Weather Service runs its Web site on NOAA-owned servers. But when big weather events occur, the agency taps resources from private contractors, such as Mirror Image, a content delivery network."

2/1/2010 - Mobile Focus: The Moving Picture - MediaPost Magazine
"While consumer interest in mobile video continues to skyrocket, the new on-the-go medium is also creating unprecedented challenges for marketers looking to connect with customers."

1/29/2010 - Supporting Social Media Engagement on Your Website - The 1to1 Blog
"Guest Blogger: Martin Hayward, Mirror Image's director of marketing, provides insight into how a brand can make its website a destination site for information and purchases and a core element of a brand-building and awareness campaign."

1/14/2010 - Leveraging Mobile Video's Marketing Promise - Sales & Marketing Management Magazine
"As marketers move toward more interactive campaigns, one rapidly growing market they should be giving serious attention to is mobile video."