Leading Provider of Highly Scalable Online Services

NAB Show 2015 – The Year of OTT

Mirror Image is headed to NAB next week in sunny Las Vegas! We’ll be showing off and demonstrating our latest solutions and customer collaborations in audio and video streaming, content delivery, multi-screen delivery, live and VOD services and more at booth SU 11905.

As one of the first Content Delivery Networks, we know how important it is to stay ahead of the curve, so we’re looking forward to connecting on the digital landscape. When it comes to digital broadcast and entertainment services, 2015 may be our most important year yet, as OTT streaming providers, partnerships and devices continue to saturate the market.

The Digital Broadcast and Entertainment Landscape

Cord cutters get a lot go attention in the media – with companies like HBO, CBS and ESPN getting into the OTT game. It’s a clear sign that audiences are increasingly becoming more digital, and publishers, cable companies and content owners need to deliver content where their audiences are.

With all this attention on streaming video services and content, not as many people have paid attention to those consumers who cut traditional audio content in favor of OTT audio services delivered online. But why not? More and more consumers are ditching their traditional AM/FM radio stations for online programming such as Pandora, iTunes Radio, Spotify, etc.

How does this affect advertisers and broadcasters? They need to adjust their budgets and services for audio digital channels in audio. Typically, consumers have more “ear time” than we do “eye time.” We can listen to audio content in our cars during commutes, as well as during the workday, while we’re mainly limited to our spare time to watch video content.  That is why it’s so important for advertisers and broadcasters to consider how they’re reaching consumers through digital audio content.

The evolution of broadcast is impacting both audio content and video content delivery and services. At Mirror Image, we’re supporting broadcasters looking to reach audiences online through OTT channels – and we’ll be exhibiting examples of both at NAB next week.

What to Expect from Mirror Image at NAB

We’re not just at NAB to talk trends – we’re there to show off our latest and greatest. One thing we’ll be exhibiting is our recently launched collaborative solution with Reuters, Reuters Live Online (RLO). RLO enables online publishers to access and license live video news content and participate in the 24/7 news cycle that was previously the domain of only news-centric broadcasters.

Digital publishers need live video content to stay competitive, but they’re not equipped to handle live video the way a broadcaster is. This is why it was critical for Reuters to collaborate with Mirror Image, an established CDN that can provide reliable video services. Now, RLO is one of the first solutions that allows online publishers to handle live video in the same manner that broadcasters do.

On the audio streaming front, we’re excited to show off our capabilities and customers, but we want to hear your thoughts on audio streaming, too! Where do you listen to audio content? Do you listen to online radio during your workday?

We’re launching a survey – Radio Evolution Survey: From Waves to Online Streaming – because we want to know how you listen to audio content. Take the survey online, or – better yet – stop by our booth (SU 11905) to take the online survey, and enter for a chance to win a DJI Phantom Quadcopter!

We can’t wait to connect at NAB. If you’d like to set up a time to meet, click on this meeting link to schedule a time.

Looking forward to another great show!