Leading Provider of Highly Scalable Online Services

Mirror Image Implements Geo-Distributed Database Capabilities into its Edge Computing Service

Leveraging Big Data at the Edge to Deliver the Lowest Latency for Ad Tech Applications Worldwide

IAB Ad Technology Marketplace, New York City – June 9, 2014 – Mirror Image®, a leading provider of edge computing, streaming and content delivery solutions, today announced the production launch of the Geo-Distributed Database service to extend the capability of the company’s Edge Computing service to handle big data in real-time at the edge of the Internet.  Based on ad tech companies’ requirements to be able to work with their ever growing data sets at the edge, Mirror Image implemented active, synchronized NoSQL database servers in all Mirror Image data centers worldwide.  The service seamlessly replicates and synchronizes customers’ data sets across the company’s patented, global Dynamic Delivery Network (DDN) so that every request accesses identical, synchronized data regardless of the data center that processes the request.  This results in the lowest end-to-end latency by servicing each request using the closest data center.

The Geo-Distributed Database service enables customers to store, update and access their large proprietary data sets with up to hundreds or millions of rows of data and hundreds or thousands of values in each row.  Companies use the service for managing real-time GUID (cookie/ID) databases, cookie matching, contextual data applications, and other ad technology use cases, as well as for general web and mobile database-backed applications that require lightning fast response times worldwide.

Flashtalking, a major worldwide ad technology company, uses Mirror Image’s Geo-Distributed Database service to store and access their proprietary user information at the edge to perform ultra-granular targeting in real-time.  “Our business success relies on managing very large data sets, and Mirror Image is now able to fully utilize these in real-time at the edge” said Dan Freeman, CTO and Founder at Flashtalking.  “For Flashtalking it is all about matching the most relevant message to the audience, across devices and across the globe. This new service means increased campaign performance and higher ROI for our clients.”

Features and Benefits:

  • Globally distributed, consistent data – Each data set is actively replicated to Mirror Image’s globally distributed network of database servers.
  • Flexible, schemaless data model – Supports flexible key-value data formats. Combined with the Edge Computing service it provides data parsing and manipulation capabilities so the relevant data can be extracted and processed in real-time, supporting complex logic at the edge.
  • Scalable – Built to scale automatically in response to both request rates and data growth.
  • Fully managed – Maintenance, replication, synchronization, backup, security and monitoring are included at no additional charge.
  • Proven – Mirror Image’s database is built on Couchbase Server, a widely used NoSQL database with over 350 commercial production customers in a range of industries.
  • Data privacy –Mirror Image never uses or shares customer’s data.
  • Dynamic Delivery Network – Tightly integrated with Mirror Image’s patented, global Dynamic Delivery Network for performing sophisticated request-response processing logic for requests originating around the world with fast end-to-end response times.

“Couchbase Server is the most complete, most scalable general purpose NoSQL database on the market. It is built to deliver the performance and reliability needed for mission critical enterprise applications,” said Rahim Yaseen, Senior Vice President Products, Couchbase. “For almost 20 years Mirror Image has been a recognized leader in fast, secure content delivery, and we are confident that Couchbase Server will provide a competitive advantage for their Geo-Distributed Database Service users by delivering incredible performance at scale.”

“Mirror Image is excited to bring to market our new Geo-Distributed Database service to any company that has requirements to utilize their large data sets in real-time with their worldwide online and mobile applications,” said Robert Andrews, Chief Operating Officer at Mirror Image.  “The service replicates, synchronizes, and manages companies’ large and growing data sets across our globally distributed network of database servers and results in the best end-user experience regardless of the visitor’s location.”

Availability

The Geo-Distributed Database service is provided on a subscription-based model and billed based on actual usage.  Customization fees may apply.  The service is available for sale today.  For more information visit http://www.mirror-image.com/geo-distributed-database-service/or call 800-353-2923.

About Flashtalking
Flashtalking is an independent ad serving, measuring and technology company, providing best-in-class digital advertising products, service and support for online advertisers, key media buying and creative agencies.

Flashtalking products lead the agency ad server market and facilitate the management, delivery and tracking of all forms of digital advertising across desktop, tablet and mobile. Core aspects include: display (including standard ads, dynamic, rich media, video, HTML5 and mobile), search, social and affiliates.

Flashtalking serves billions of ad impressions throughout the US, Europe and international markets for media groups including WPP, Publicis, Omnicom and Havas. Regional offices are currently located in London, Leeds, New York, San Francisco, Los Angeles, Chicago and Cologne.

For more information please visit www.flashtalking.com/uk/

About Mirror Image
Mirror Image, one of the original Content Delivery Network providers in the industry, has pioneered the Dynamic Delivery Network. The Dynamic Delivery Network combines globally distributed, load balanced infrastructure with real-time application execution capabilities and a complete content delivery platform to provide dynamic, highly scalable online services with low latency and worldwide coverage. Mirror Image’s Dynamic Delivery Network includes Edge Computing capabilities, a complete Online Video Platform, live and on-demand video and audio streaming solutions, content delivery capabilities for object caching and file downloads, and optimized delivery to an extensive range of desktops, mobile devices, IPTV set-top boxes and other devices.

Mirror Image has been repeatedly recognized by Internet Retailer magazine as the Leader in the Content Delivery Network Category, voted by Streaming Media magazine as a Top 100 Company that Matter Most in Online Video in 2013, and recognized by CIO Review magazine as one of the 10 Most Promising Online Video Platform Providers in 2014. Mirror Image is a U.S.-based company incorporated in Delaware, headquartered in Tewksbury, MA, and founded in 1997. For additional information, please visit www.mirror-image.com or call +1 866 374 4113. Follow Mirror Image on Twitter @MirrorImageDDN.