Leading Provider of Highly Scalable Online Services

Mirror Image Internet, Flashtalking and IAB to Host Webinar on Maximizing Online Advertising

Ad serving technology leader, Flashtalking, joins discussion on the latest in advertising optimization

TEWKSBURY, MA – May 18, 2011 – Mirror Image® Internet, a leading provider of edge computing, streaming and content delivery solutions powered by a patented global network, today announced that Mirror Image and Flashtalking will host a webinar with the Interactive Advertising Bureau (IAB), “Bringing Direct Marketing Disciplines to Online Advertising”, on May 25, 2011.  Flashtalking is Europe’s largest independent provider of rich media and video ad serving, and has recently expanded into the US market with offices in New York and Chicago. John Croll, Solutions Architect for Edge Computing Solutions at Mirror Image will be joined by Betsy Adelstein, Vice President of Sales at Flashtalking, for an in-depth discussion on how advertisers and leading brands can take advantage of direct marketing tactics in their interactive advertising campaigns.

Maximizing advertising conversion rates in today’s competitive environment requires advertisers to maximize the value of customer segmentation based on all available customer data. Advertisers can utilize proven direct marketing techniques to intelligently tailor different messages to different audiences: re-messaging customer groups based on past actions, testing and optimizing messages to refine what drives the best response, and more. This webinar will share how leading brands and advertisers are optimizing the selection and sequencing of ads across ad formats and publishers to maximize conversions via:

  • Consumer segmentation
  • Site visit and history targeting and retargeting
  • Transactional targeting
  • Ad exposure and interaction targeting
  • And other methods

Attendees will also learn ways to create and execute the business logic required to perform these sophisticated targeting functions with speed and scale.

Wednesday, May 25, 2011, 12:00 PM – 1:00 PM EDT
John Croll, Solutions Architect, Edge Computing Solutions, Mirror Image Internet
With over 10 years experience in the content delivery space, and prior to that, years of experience in software development for operating systems, John is responsible for identifying, maintaining and developing new applications for Mirror Image’s edge computing solutions.

Betsy Adelstein, Vice President Sales, Flashtalking
Betsy brings over 11 years digital experience in both the ad publishing and Rich Media & Dynamic Ad-serving industries. She spent six years at AOL; first as a strategic account manager leading large scale multi-million dollar integrated content/commerce partnerships and later as a top rep. Prior to joining Flashtalking, Betsy spent the past five years, leading mid-west and key strategic accounts for Pointroll.

All attendees interested in joining the discussion may register here. Follow us on Twitter for regular updates and live Tweeting, @MirrorImage_CDN #IABwebinar

About Mirror Image Internet
Mirror Image® Internet, combines an edge-based cloud computing network with a high performance content delivery platform that helps customers deploy, monitor and refine online strategies. Mirror Image offers a wide range of Edge Computing capabilities, a complete Media Management Platform, streaming solutions for delivering video (live and video on-demand) to desktops, mobile devices and IPTV set-top boxes, as well as integrated content distribution for content caching and file downloads.

Mirror Image has been recognized by Internet Retailer magazine as the 2010 Vendor Leader in the Content Delivery Network Category for the fourth consecutive year. Mirror Image is a U.S.-based company incorporated in Delaware and headquartered in Tewksbury, Mass. Mirror Image was founded in 1997. For additional information, please visit www.mirror-image.com or call +1 866 374 4113.