Leading Provider of Highly Scalable Online Services

Mirror Image Internet Provides the Most Effective Way to Scale Mobile Advertising Applications

Company’s Mobile Advertising Solution Delivers Greater Performance and Scalability at Lower Cost

TEWKSBURY, MA – March 16, 2011 – Mirror Image® Internet, a leading provider of content delivery solutions powered by a patented global network, today announced its Mobile Advertising Solution, the latest enhancement to its Edge Computing Framework. The Mobile Advertising Solution delivers greater performance, reliability and scale for mobile advertising-related applications, while dramatically reducing costs and complexity.

A wide range of features are delivered with Mirror Image’s Mobile Advertising Solution, including:

  • Mobile device and capabilities detection
  • Mobile device redirect
  • Mobile device response customization
  • Mobile geolocation detection
  • Mobile and location-based ad optimization
  • Rich media for mobile
  • Mobile pre- and post-roll ad insertion
  • Pixel tracking for mobile devices
  • Mobile advertising billing verification

 ”Mirror Image recognizes that the rapid growth of the mobile web and vast array of mobile devices – each with their own set of features and capabilities – creates new opportunities for mobile advertisers,” said James G. Hart, vice president of Sales and Marketing for Mirror Image Internet. “The new Mobile Advertising Solution is attractive to a wide range of mobile advertising technology and creative customers who need to deliver their services with performance and scale, 24 x 7, regardless of traffic levels.”

Interactive mobile advertising providers have unique needs when it comes to scaling out their applications. Mirror Image Internet enables providers to execute highly customized mobile ad-specific business logic across its global content delivery network (CDN) faster, more easily and more cost effectively than any other approach.

About Mirror Image Internet
Mirror Image® Internet, Inc. combines a patented global network with results-driven content delivery solutions to help customers deploy, monitor and refine online strategies.  The company’s track record of success has given leading retailers, advertisers, media companies and enterprises the control they need to maximize assets and reduce costs while enhancing the visitor experience.

Mirror Image has been recognized by Internet Retailer magazine as the 2010 Vendor Leader in the Content Delivery Network Category for the fourth consecutive year. The company was also named a 2008 finalist in the Streaming Media magazine Readers’ Choice Awards in the Global Content Network Delivery category. Mirror Image is a U.S.-based company incorporated in Delaware and headquartered in Tewksbury, Mass. Mirror Image was founded in 1997. For additional information, please visit www.mirror-image.com or call +1 866 374 4113.