Leading Provider of Highly Scalable Online Services

Mirror Image Internet Releases Version 2.0 of its Edge Computing Framework Service

Latest functionality provides online and mobile advertising companies and interactive advertising agencies with even greater capabilities for executing custom-tailored application logic on Mirror Image’s worldwide real-time network

TEWKSBURY, MA – November 9, 2011– Mirror Image® Internet, a leading provider of edge computing, streaming and content delivery solutions, today announced the latest version of its Edge Computing Framework, ECF V2.0, which provides customers with major enhancements for executing their custom business logic on Mirror Image’s worldwide, real-time network.

ECF V2.0 provides companies with highly customizable and highly scalable Platform-as-a-Service capabilities leveraging a patented, globally distributed Edge Computing network.  Compared with services confined to a single location, Mirror Image’s approach ensures the fastest and highest quality online experience for all users, regardless of geographic location or traffic levels.

New functionality in ECF V2.0 includes additional capabilities for mobile device detection and optimization, geo-location capabilities, enhancements to custom log data, and performance enhancements for further reducing latency for mobile and web-based applications. 

Key enhancements in ECF V2.0 include:

  • Full support for the WURFL Wireless Universal Resource File
  • Enhanced geo-location support
  • Support for opt-out compliance initiatives
  • Enhancements to log file creation and delivery capabilities
  • Full support for the Groovy dynamic scripting language
  • Enhancements toData File Ingest capabilities
  • Edge Computing Framework-based policy server for stream assets

Edge Computing for Interactive Advertising Agencies Solution

Mirror Image is also announcing the availability of its new Edge Computing Framework for Interactive Advertising Agencies solution that enables interactive advertising agencies to gain a competitive advantage with technology and data. The new solution provides highly configurable capabilities for implementing and scaling unified reporting and analytics initiatives across multiple channels and relationships, providing increased transparency into audience segments, reach, frequency, performance, and ultimately return on advertising spend. The solution also helps agencies deliver innovative new features for client engagements, including mobile device optimization and geolocation targeting capabilities, shortening development cycles and enabling competitive differentiation.

“With the onslaught of mobile devices on the market today, it’s critical that companies take advantage of smart capabilities to deliver relevant content to their target audiences,” said James G. Hart, Vice President of Sales and Marketing for Mirror Image Internet.  ”Each device has different capabilities and requirements. Edge Computing Framework 2.0 determines which device a user is viewing content on, and leverages those capabilities to optimize content based on user device and preference.”

Mirror Image is working with leading interactive agencies to deliver real-time Solutions-as-a-Service that offer intuitive features as a part of ECF V2.0.  By partnering with Mirror Image’s infrastructure network, agencies are able to benefit from enhanced capabilities that unify and customize reporting and analytics, while increasing reach, frequency and transparency into audience segments and return on advertising spend.

To keep up with constantly updated mobile device requirements, the Mirror Image Edge Computing Framework automatically checks for new versions of the WURFL data on a daily basis to ensure software is always up of date.  

About Mirror Image Internet
Mirror Image® Internet, Inc. is the leading provider of Real-Time Solutions-as-a-Service capabilities for online companies worldwide. Mirror Image combines a real-time, patented globally distributed Edge Computing network with a high performance content delivery platform to provide highly scalable online services with low latency and worldwide coverage. Mirror Image Internet’s real-time service offerings include Edge Computing capabilities, a complete Online Video Platform, streaming solutions for delivering live video and video on-demand, content delivery capabilities for content caching and file downloads, and optimized delivery to an extensive range of desktops, mobile devices, IPTV set-top boxes and other devices.

Mirror Image has been recognized by Internet Retailer magazine as the 2010 Vendor Leader in the Content Delivery Network Category for the fourth consecutive year.  The company was also named a 2008 finalist in the Streaming Media magazine Readers’ Choice Awards in the Global Content Network Delivery category. Mirror Image is a U.S.-based company incorporated in Delaware and headquartered in Tewksbury, Mass. Mirror Image was founded in 1997.  For additional information, please visit www.mirror-image.com or call +1 866 374 4113.  Follow Mirror Image on Twitter @MirrorImage_CDN.