Leading Provider of Highly Scalable Online Services

Vizu Selects Mirror Image Internet as Exclusive Edge Computing Provider for Enhancing Delivery of Real-Time Measurement and Optimization System for Brand Advertising

Company’s Edge Computing Framework Delivers High Performance Business Logic for Vizu’s Industry-Leading Ad Optimization Platform

TEWKSBURY, MA – October 24, 2011 – Mirror Image® Internet, a leading provider of edge computing, streaming and content delivery solutions powered by a patented global network, today announced that it has been selected by Vizu Corporation to serve as the exclusive edge computing provider for improving its Brand Advertising Effectiveness Platform through the Mirror Image Edge Computing Framework.

Vizu, an online ad technology company whose solutions allow advertisers and publishers to measure and optimize Brand Lift in real-time, has chosen Mirror Image to move functionality of the company’s ad exposure tracking system closer to visitors’ browsers, where it can be more efficiently delivered and executed.  As a result, Vizu is able to improve the effectiveness of its enterprise technology platform for brand advertisers and their partners in the digital media ecosystem.

“Our engagement with Mirror Image marks a significant expansion of our ad tracking capabilities, which are now even more comprehensive with an understanding of consumer preferences and purchasing behaviors in real-time,” said Nick Rau, CTO of Vizu.  ”By deploying the Mirror Image Edge Computing Framework, Vizu is able to provide our customers with a more effective brand advertising platform that helps reach the right people, move them through the purchase funnel and measure impact instantaneously.”

If an advertiser is using an exchange to bid for a campaign that reaches a specific consumer demographic, the Edge Computing Framework enables Vizu to send an immediate signal to the advertiser about the shopping behavior of a given consumer within that demographic – particularly those that express high purchase-intent.  Real-time signals encourage the advertiser to provide additional – and stronger – offers to the consumer as an incentive to complete the purchase.  With the bulk of online ad inventory moving to a data-driven model, speed is what truly gives advertisers the edge in reaching the right consumer at the right time.

“Mirror Image recognizes the importance for advertisers to build awareness while also creating intent and preference among their target audiences,” said James G. Hart, Vice President of Sales and Marketing for Mirror Image Internet.  ”With advertising fast becoming automated and moving toward real-time bidding platforms, sophisticated business logic and performance is paramount in ensuring responses are logged with very little latency.”

For more information about the Mirror Image Edge Computing Solutions, click here:

About Vizu Corporation
Vizu Corporation (www.brandlift.com) brings the same metrics used to measure and optimize brand advertising effectiveness in the offline world to the online medium.  By providing the first real-time, enterprise technology platform that allows brand advertisers and their partners in the digital media ecosystem – publishers, ad networks, exchanges, and demand side platforms – to collaborate around measuring and optimizing Brand Lift metrics, Vizu enables its customers to move their target audience through the purchase funnel, from building awareness to creating intent and preference.  Vizu’s brand advertising effectiveness platform is used by over 60% of Advertising Age’s Top 100 Brand Advertisers and Comscore’s Top 50 Media properties to support all key aspects of the advertising lifecycle, including media buying, audience profiling, and Brand Lift optimization.

About Mirror Image Internet
Mirror Image® Internet, Inc. is the leading provider of Real-Time Solutions-as-a-Service capabilities for online companies worldwide. Mirror Image combines a real-time, patented globally distributed Edge Computing network with a high performance content delivery platform to provide highly scalable online services with low latency and worldwide coverage. Mirror Image Internet’s real-time service offerings include Edge Computing capabilities, a complete Online Video Platform, streaming solutions for delivering live video and video on-demand, content delivery capabilities for content caching and file downloads, and optimized delivery to an extensive range of desktops, mobile devices, IPTV set-top boxes and other devices.

Mirror Image has been recognized by Internet Retailer magazine as the 2010 Vendor Leader in the Content Delivery Network Category for the fourth consecutive year.  The company was also named a 2008 finalist in the Streaming Media magazine Readers’ Choice Awards in the Global Content Network Delivery category.  Mirror Image is a U.S.-based company incorporated in Delaware and headquartered in Tewksbury, Mass. Mirror Image was founded in 1997.  For additional information, please visit www.mirror-image.com or call +1 866 374 4113.  Follow Mirror Image on Twitter @MirrorImage_CDN.