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Articles Archive

12/27/2011 – Where Marketing Dollars Are Heading in 2012 – Business2Community
"In 2011, mobile advertising was consistently a hot topic as more and more marketers realized the superior effectiveness of reaching consumers on mobile devices."

12/16/2011 – 2011 Holiday trends: mobile, deals, gadgets – BizReport
"How can brands compete in an ever-crowded online space? Martin Hayward, Mirror Image, offers his top three tips for online merchants."

12/15/2011 – ‘Tis the Season…for Retail Traffic – Business 2 Community
"This year, online retailers experienced a record number of online sales for Cyber Monday, up 33 percent from last year. Furthermore, a record 10.8 percent of people used a mobile device to visit a retailer’s site. But it’s not over just because Cyber Monday is, and this year, free shipping is playing a major factor in driving online sales."

12/2/2011 – Website Tips for Holiday Traffic Spikes – Website Magazine
"Just because Cyber Monday is over, doesn’t mean that holiday website traffic is going to slow down. This is why Mirror Image is sharing these valuable tips that will help retailers manage the traffic spikes that the holidays can bring."

12/1/2011 – Cyber Monday Lessons for Retailers – ClickZ
"Continue to engage with consumers throughout the busy season," says Martin Hayward, director of marketing for Mirror Image Internet. The edge computing, streaming, and content delivery solutions company has released a series of tips for online retailers that are – fittingly – right on the money."

10/26/2011 – ABCs of Online Video: Building a Strategy – EContent
"Whether you’re a traditional publisher with corporate money at your disposal or a fly-by-the-seat-of-your-pants blogger, you should already have a solid strategy in place that guides the content you offer on your website. For most publishers, no matter their size, that strategy involves the kind of content that your site visitors read."

10/25/2011 – Vizu taps Mirror Image for real-time analytics – Biz Report
"A new partnership between Mirror Image Internet and Vizu may help brand advertisers optimize and measure campaigns in real-time. Mirror Image will power Vizu’s Brand Advertising Effectiveness Platform through their Edge Computing Framework, improving the effectiveness of the platform."

10/24/2011 – Vizu Selects Mirror Image Internet as Exclusive Edge Computing Provider for Enhancing Delivery of Real-Time Measurement and Optimization System for Brand Advertising – GNT
"Mirror Image® Internet, a leading provider of edge computing, streaming and content delivery solutions powered by a patented global network, today announced that it has been selected by Vizu Corporation to serve as the exclusive edge computing provider for improving its Brand Advertising Effectiveness Platform through the Mirror Image Edge Computing Framework."

10/24/2011 – Vizu Selects Mirror Image Internet as Exclusive Edge Computing Provider for Enhancing Delivery of Real-Time Measurement and Optimization System for Brand Advertising – FierceCIO
"Mirror Image® Internet, a leading provider of edge computing, streaming and content delivery solutions powered by a patented global network, today announced that it has been selected by Vizu Corporation to serve as the exclusive edge computing provider for improving its Brand Advertising Effectiveness Platform through the Mirror Image Edge Computing Framework."

10/24/2011 – Vizu Selects Mirror Image Internet as Exclusive Edge Computing Provider for Enhancing Delivery of Real-Time Measurement and Optimization System for Brand Advertising – TMC Net
"Mirror Image® Internet, a leading provider of edge computing, streaming and content delivery solutions powered by a patented global network, today announced that it has been selected by Vizu Corporation to serve as the exclusive edge computing provider for improving its Brand Advertising Effectiveness Platform through the Mirror Image Edge Computing Framework."

10/24/2011 – Vizu Selects Mirror Image Internet as Exclusive Edge Computing Provider for Enhancing Delivery of Real-Time Measurement and Optimization System for Brand Advertising – Virtual Strategy Magazine
"Mirror Image® Internet, a leading provider of edge computing, streaming and content delivery solutions powered by a patented global network, today announced that it has been selected by Vizu Corporation to serve as the exclusive edge computing provider for improving its Brand Advertising Effectiveness Platform through the Mirror Image Edge Computing Framework."

10/24/2011 – Vizu Selects Mirror Image Internet as Exclusive Edge Computing Provider for Enhancing Delivery of Real-Time Measurement and Optimization System for Brand Advertising – Advertise.org
"Mirror Image Internet has been selected by Vizu Corporation as the exclusive edge computing provider for improving its Brand Advertising Effectiveness Platform."

10/24/2011 – Vizu Selects Mirror Image Internet as Exclusive Edge Computing Provider for Enhancing Delivery of Real-Time Measurement and Optimization System for Brand Advertising – Bradenton Herald
"Mirror Image® Internet, a leading provider of edge computing, streaming and content delivery solutions powered by a patented global network, today announced that it has been selected by Vizu Corporation to serve as the exclusive edge computing provider for improving its Brand Advertising Effectiveness Platform through the Mirror Image Edge Computing Framework."

10/24/2011 – Vizu Selects Mirror Image Internet as Exclusive Edge Computing Provider for Enhancing Delivery of Real-Time Measurement and Optimization System for Brand Advertising – Yahoo! Finance
"Mirror Image® Internet, a leading provider of edge computing, streaming and content delivery solutions powered by a patented global network, today announced that it has been selected by Vizu Corporation to serve as the exclusive edge computing provider for improving its Brand Advertising Effectiveness Platform through the Mirror Image Edge Computing Framework."

10/20/2011 – Tackling the complexities of mobile devices for marketing effectiveness – Mobile Marketer
"There is a dizzying array of mobile devices in the market, each with a unique set of capabilities and limitations. With the onslaught of these devices and platforms, advertisers are tasked with creating content that will reach their target audiences, wherever they are and on whichever device they prefer."

8/16/2011 – Edge Computing with Mirror Image Internet – CDN Evangelist Blog
"This is Randy Cooper and I’m CDN Evangelist.com. I’m here with Martin Hayward of Mirror Image Internet. He’s going to be talking with us today about Edge Computing."

8/3/2011 – Skype Interview with Mirror Image Internet: Martin Hayward, Director of Marketing – CDN Evangelist
"Randy Cooper, founder of CDN Evangelist, interviews Martin Hayward, Director of Marketing for Mirror Image as they discuss content delivery to mobile devices."

8/2/2011 – Hoffman’s Hot Seat: Linking Customer Brand Preferences with Device Type – 1to1 Media
"1to1 Media’s Tom Hoffman speaks with Martin Hayward, Director of Marketing at Mirror Image Internet, about the importance for marketers and advertisers to understand the link between customer brand preferences and the types of devices they use."

7/11/2011 – Device Demographics: Part Of Your Strategy? – MediaPost
"Ask any marketer about the effectiveness of a campaign, be it through traditional channels such as print or television or next generation digital channels such as Web advertising or social networks, and they will tell you that the principles guiding demographic targeting have gone virtually unchanged."

4/4/2011 – Mirror Image Internet Appoints Robert P. Andrews as Chief Operating Officer – BusinessWire.com
"Mirror Image® Internet, an established provider of results-driven content delivery solutions powered by a patented global network, today appointed Robert P. Andrews as Chief Operating Officer. In this role, Andrews will oversee product management, sales and marketing, engineering, network operations, customer service and support, in addition to finance and administration and corporate governance."

3/20/2011 – What is a Content Delivery Network? – StreamingMedia.com
"This is an installment in our ongoing series of "What Is…?" articles, designed to offer definitions, history, and context around significant terms and issues in the online video industry."

3/18/2011 – Mirror Image Internet Debuts Mobile Advertising Solution – TMCnet.com
"Mirror Image Internet, a provider of content delivery solutions, announced the release of its Mobile Advertising Solution as a new enhancement to its Edge Computing Framework."

3/17/2011 – Managing Migration – eContent Magazine
"To ensure that site visitors received the content they need in a format that is compatible to their web-enabled mobile device, the ATP used Mirror Image Internet’s Edge Computing Framework (ECF). Mirror Image Internet, a content delivery solution provider, essentially helps the ATP provide a pleasant web experience for ATP mobile content customers."

3/16/2011 – Mirror Image Internet Provides Effective Way to Scale Mobile Advertising Applications – CDN Evangelist
"Mirror Image® Internet, a leading provider of content delivery solutions powered by a patented global network, today announced its Mobile Advertising Solution, the latest enhancement to its Edge Computing Framework."

2/9/2011 – Content Delivery Firm Mirror Image Launches Live Stream Beta Program – The WHIR
"Content delivery solutions provider Mirror Image Internet (www.mirror-image.com<) announced on Monday that it has launched a beta program enabling enterprises to sign up for its new Live Stream Record and Playback Service. The service helps companies stream live events globally, simultaneously recording it to storage for playback."

2/8/2011 - Mirror Image Beta Program Streams Live and Records – StreamingMedia.com
"Stream video live and have a recorded copy for people to play back on any device in only 15 minutes. That’s the promise of the beta-launched Live Stream Record and Playback Service from Mirror Image Internet of Tewksbury, Massachusetts."

2/8/2011 – Mirror Image Internet Launches Beta Version of Live-Stream Recording Services – CDN Advisor
"Yesterday, Mirror Image Internet, which is one of the leading providers of Content Delivery Network services, announced the launch of the Beta version of its new Live Stream Recording and Playback services. This new service will allow the customers of Mirror Image Internet to both have a Live-streaming and simultaneous recording of the content in various formats for all types of screens."

2/7/2011 – Mirror Image Internet Announces Beta Program for New Global Live Stream Record and Playback Service – CBS Money Watch
"Mirror Image® Internet, a leading provider of content delivery solutions powered by a patented global network, today announced a beta program that allows companies to sign up for Mirror Image’s new Live Stream Record and Playback Service.  The new service gives companies the flexibility to stream their live events globally, while simultaneously recording it to storage for playback on the desktop, iPhone, iPad, Android, BlackBerry and more."

2/7/2011 – Mirror Image Internet Announces Beta Program for New Global Live Stream Record and Playback Service – Financial Content
"Mirror Image® Internet, a leading provider of content delivery solutions powered by a patented global network, today announced a beta program that allows companies to sign up for Mirror Image’s new Live Stream Record and Playback Service.  The new service gives companies the flexibility to stream their live events globally, while simultaneously recording it to storage for playback on the desktop, iPhone, iPad, Android, BlackBerry and more."

2/7/2011 – Mirror Image Internet Announces Beta Program for New Global Live Stream Record and Playback Service – Fierce Wireless
"Mirror Image® Internet, a leading provider of content delivery solutions powered by a patented global network, today announced a beta program that allows companies to sign up for Mirror Image’s new Live Stream Record and Playback Service."

2/7/2011 – Mirror Image Tackles TV Everywhere – Light Reading
"Mirror Image® Internet, a leading provider of content delivery solutions powered by a patented global network, today announced a beta program that allows companies to sign up for Mirror Image’s new Live Stream Record and Playback Service. The new service gives companies the flexibility to stream their live events globally, while simultaneously recording it to storage for playback on the desktop, iPhone, iPad, Android, BlackBerry and more."

2/7/2011 – Mirror Image Internet Announces Beta Program for New Global Live Stream Record and Playback Service – CDN Evangelist
"Mirror Image® Internet, a leading provider of content delivery solutions powered by a patented global network, today announced a beta program that allows companies to sign up for Mirror Image’s new Live Stream Record and Playback Service.  The new service gives companies the flexibility to stream their live events globally, while simultaneously recording it to storage for playback on the desktop, iPhone, iPad, Android, BlackBerry and more."

1/24/2011 – InternetTV Selects Mirror Image Internet for Mobile Streaming Services – 4GWE
"Mirror Image Internet, a provider of content delivery solutions, announced that Swiss web television portal, internetTV.ch, is utilizing Mirror Image for live streaming to mobile devices such as iPhone and Android handsets."

1/19/2011 – Mirror Image Internet Signs Leading Swiss Web TV Portal for Mobile Streaming Services – CDN Evangelist
"Mirror Image® Internet, a leading provider of content delivery solutions powered by a patented global network, today announced that leading Swiss web television portal, www.internetTV.ch is utilizing Mirror Image for live streaming to mobile devices such as iPhone and Android handsets."