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Big Data Takes Center Stage at the IAB Ad Operations Summit

iba-videoMirror Image customer, Resonate, has pioneered a new model for using big data to develop a sophisticated understanding of consumer values, attitudes and beliefs to power brand lift campaigns for political campaigns and ballot initiatives, and for traditional brand campaigns.  Resonate is a true big data company, processing 300 million decision nodes to model the attributes for a single user.

Resonate recently presented with us on the main stage at the 2012 IAB Ad Operations Summit in NYC to discuss what they do, how they do it, and why they are leveraging Mirror Image’s Edge Computing service to power their data collection and targeting logic “at the edge.”

Watch the full video here.